Tendering versus Direct Sales and networking is becoming an interesting conflict.
The value of the direct sales market is billions of pounds each year but dependent on the market and credit structure for most companies, as opposed to the guaranteed spend from central and regional government.
In the EU the value of the Public Sector Purse is over 1,800 billion Euros, and in the UK that value is estimated between £175 billion and £220 billion - well worth a second glance.
A recent study has shown costs for SME's to grow by £1,000,000 through direct sales to be between £97,000 and £133,000, without the marketing and ancillary costs. However the cost of tendering for contracts in a year through dedicated staff or through a consultancy ranges between £23,000 and £45,000.
That cost saving translates to a substantial cash injection in any SME.
- What do you need to do to be Tender Ready?
- Learn about the Market Place
- Understand where you are positioned
- Complete a product review and gap analysis
- Create the appropriate lines of evidence
- Certification where appropriate
- Improved competitive writing skills
Investing in these areas enables a small company to take regular snap shots of performance, review areas for development and find ways to partner others - why have competitors in a small pond when you can collaborate in a much bigger lake.
What advantages have our clients found?
- Driving forward with excellence as the benchmark
- Stronger understanding of their own product range
- Regular income - now 30 day payments are a statutory requirement
- Sustainable growth - covering core costs
- Stronger contract management skills
- Greater staff retention and fewer staff problems
- Attracting further contracts from public sector bodies and subcontracting arrangements because they understand how the system works.
The list of benefits goes on. The draw backs have to be noted:
- External inspection
- Greater public responsibility
- Time focused and in some instances real punitive penalty clauses (a reason to get the tender right - it saves embarrassment later on)
- Everyone thinks you're 'rolling in it'
- If you make a mistake in your profit margins you can be stuck with it if you can't make efficiency savings
For practical suggestions on how to maximise your business opportunity in the next 3 months give us a call (01392 248548) - our aim is to make you more competitive, tender ready and of course successful. Ways2win operates at an astounding success rate, provides dynamic training and energy in the tender writing process.